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The Co-operative Food
The Co-operative Food, commonly referred to as the Co-op (and stylised as "The co-operative food" since 2013), is a brand devised for the grocery business of the consumer co-operative movement in the United Kingdom. The brand is commonly understood to represent one supermarket business though this is not true as it is used by over 15 different co-operative societies which operate over 4,000 outlets. Successor to Co-op Welcome and a range of regional formats, the latest version of the brand was introduced in 2008 with a significant advertising campaign. Customers of many of the larger UK co-operative societies can earn an annual share of the profits at any of "The Co-operative Food" branded stores in proportion to purchases through The Co-operative Membership scheme.
In 2015 The Co-operative Food was voted "best overall convenience store chain" at the CTP Awards.〔(【引用サイトリンク】title=Co-op tops shoppers’ convenience poll )〕
==Operations==
Whilst the UK co-operative sector's market share of food retail has diminished from a peak of 30% in the 1950s to just 6.4% today, the largest business in the UK co-operative movement - The Co-operative Group - remains the fifth largest food retailer in the United Kingdom. "The Co-operative Food" brand is used by over 3,500 stores owned by the various societies which make up the co-operative movement, including the Central England Co-operative and the Midcounties Co-operative, but the brand is most associated with The Co-operative Group as it operates significantly the largest number of stores. A number of co-operative societies including Scotmid and the Lincolnshire Co-operative do not use the standard brand, preferring instead to retain the 1992 'cloverleaf version'' of The Co-operative brand.
The Co-operative Food stores are of various sizes incorporating convenience stores and supermarkets and the brand has the biggest geographical spread of any retailer, with a store in every postal region of the UK. The vast majority of products sold in "The Co-operative Food" stores are sourced collectively through the Co-operative Retail Trading Group although stocking decisions and pricing are determined by the individual businesses. The Co-operative Group, which manages the 'Retail Trading Group' took the decision not to compete head-on with the Big Four supermarket multiples purely on price in a market that was becoming ever more competitive. The co-operative movement has largely decided to concentrate instead on smaller convenience stores in local communities and also to market the "co-operative difference" and the ethical stance that the Retail Trading Group has taken on sourcing, having long been a supporter of Fairtrade, renewable energy and higher animal welfare standards.
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